I See A Different You is a collective of visionary creatives born and bred in Soweto.
I See A Different You came about in 2011 at a time when our four founding members were working in the advertising industry. They started to become increasingly aware of the pervasive misconceptions surrounding Soweto.
The public, led by the media, have a tendency to see Soweto as a starving, burning place of desperation and unrest.
Our movement was born out of a photographic blog with the simple aim: to show a different Soweto, our Soweto, to the world.
Our Tumblr blog gained traction, which allowed us to travel globally. Through our travels, we became aware that there is a negative perception in the international community of Africa as a whole, not only our corner of the continent.
Our aim shifted from showing a new, positive Soweto, and we started also show the unique stories of the individuals we meet through our journey and ultimately, changing how humans view difference in each other.